"In real life, a lot of people at that level will have their kimonos made especially for them"

This quote by Colleen Atwood is describing the level of information and craftsmanship that enters into producing a robe. Atwood is recommending that individuals who are severe about their robe will have them made particularly for them. This indicates that the kimono will be customized to their precise measurements and preferences. The fabric, color, and design of the kimono will be picked to reflect the person's individual design. This level of information and craftsmanship is not something that can be discovered in a store-bought robe. It signifies respect for the craft and a commitment to using something that is really unique. By having a kimono made specifically for them, the wearer is revealing that they value the artistry and ability that goes into producing a kimono.