"Someone told me that each equation I included in the book would halve the sales"

This quote by Stephen Hawking recommends that the a lot more intricate the web content of a book is, the fewer individuals will be interested in reviewing it. Hawking is indicating that if he includes too many formulas in his publication, it will certainly minimize the number of individuals who will buy it. This might be due to the fact that equations are challenging to understand and can be off-putting to viewers that are not acquainted with the subject. Hawking is likely attempting to strike a balance between making his publication available to a vast target market as well as consisting of adequate technical information to make it fascinating and also interesting. By suggesting that each formula he includes will halve the sales, Hawking is stressing the significance of locating the right balance in between complexity and availability.