"The director is planning on titling the film 'Yummy Fur' so we are probably planning on changing the title of the book to 'Yummy Fur' to match the film"

This quote by Chester Brown suggests that the director of a movie is planning to title the movie "Yummy Fur". This implies that the title of the book that the movie is based upon will likewise be changed to "Yummy Fur" in order to match the title of the movie. This might be done to create a sense of unity in between the film and the book, in addition to make it simpler for viewers to identify the source material. It could likewise be done to develop a more unified brand name for the movie and the book, along with to make it easier for audiences to discover the book if they enjoyed the movie. By altering the title of the book to match the title of the movie, the director is most likely hoping to create a more cohesive experience for viewers.