"The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do"

In this quote, Bruce Barton highlights the key factor in having personal magnetism - genuineness. He emphasizes that this genuineness should be intense, indicating that it must be deeply deep-rooted in one's character and actions. This sincerity is not just a surface-level trait, however rather an authentic belief in the value of one's work. It is this overwhelming faith that drives people to be truly magnetic and prominent. By having a strong conviction in the significance of their work, people radiate a sense of passion and function that draws others towards them. This quote acts as a reminder that real personal magnetism comes from within, from a sincere belief in one's purpose and work.