"Unless a product becomes outmoded, a great campaign will not wear itself out"

This quote by Rosser Reeves suggests that an excellent marketing project will not achieve success in the long-term unless the product it is promoting has the ability to remain appropriate and updated. Without an item that is able to stay up to date with the altering times, a great project will eventually end up being out-of-date and inefficient. This is due to the fact that consumers are constantly trying to find brand-new and innovative items that can fulfill their requirements. If an item is not able to stay up to date with the times, then the marketing project promoting it will ultimately end up being irrelevant and inadequate. Therefore, it is necessary for companies to guarantee that their items stay updated and pertinent in order to make sure the success of their marketing projects.