"When a customer enters my store, forget me. He is king"

John Wanamaker's quote stresses the importance of customer support. He is recommending that when a customer enters his store, the consumer ought to be dealt with as if they are royalty. This means that the customer should be provided the utmost respect and attention. The client must be made to feel welcome and appreciated. The client ought to be provided the best possible service and the personnel ought to be willing to go the extra mile to guarantee the consumer's complete satisfaction. This quote is a pointer that consumers are the lifeline of any service and must be dealt with as such. It is a tip that consumers need to constantly come first which their requirements must be fulfilled. It is a suggestion that customer care ought to always be a top priority.