"And I want to do it the right way, like everybody else, not just a famous figurehead that gets a job because he is a famous basketball player. I want to really learn the business"

Shaquille O'Neal is revealing his desire to be effective in business world. He wants to do it the proper way, not even if of his fame as a basketball player. He wants to find out business and succeed through hard work and dedication. He wishes to be respected for his knowledge and skills, not simply for his celebrity status. He wants to be taken seriously and be viewed as a successful businessperson, not simply a famous professional athlete. He wishes to prove that he can be successful in business world, and that his popularity as a basketball player does not guarantee success in business world. He wants to be appreciated for his knowledge and abilities, not simply for his celeb status. He wants to be viewed as an effective businessperson, not simply a well-known professional athlete.