"Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything"

Don Bluth's quote is referring to the quality of kids's home entertainment. He is suggesting that kids are not extremely critical when it pertains to the quality of the material they see. They are most likely to be drawn to the characters they like, regardless of the quality of the story or visuals. This implies that children are most likely to be entertained by something that recognizes to them, instead of something that is of a greater quality. This could be seen as a criticism of the show business, as it recommends that kids's home entertainment is not held to the same requirements as other forms of home entertainment. It might likewise be viewed as a reminder to parents to be more discerning when it concerns the material their kids are exposed to.