"I don't like being famous - it is like a prison. And driving for Ferrari would make it far worse"

In this quote, Valentino Rossi, a well-known Italian motorcycle racer, reveals his dislike for fame. He compares it to a jail, suggesting that being popular features a loss of liberty and personal privacy. Rossi likewise points out that driving for Ferrari, a prestigious and well-known automobile brand, would only worsen this feeling. This could be translated as Rossi sensation that being connected with such a high-profile brand would bring even more attention and analysis to his life. In general, Rossi's words convey a sense of pain and unease with the level of popularity and attention that includes being an effective athlete.