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Daily Inspiration Quote by Robin Day

"I would think twice about designing stuff for which there was no need and which didn't endure"

About this Quote

Robin Day frames design as an ethical act before it is an expressive one. He urges restraint: pause, test the brief against real human needs, and refuse to add objects to the world that lack purpose or longevity. Coming of age in post-war Britain, Day absorbed the lessons of scarcity and utility that shaped the Festival of Britain era. Materials were precious, public budgets tight, and design was tasked with improving everyday life rather than advertising status. From that context grew his conviction that good design should be democratic, rigorous, and durable.

Need is not just a marketing opportunity for Day; it is a social criterion. He championed furniture that solved concrete problems of cost, storage, and maintenance in schools, halls, and public buildings. Endurance, meanwhile, operates on two levels. It is physical, achieved through economical structures, robust joints, and materials selected for strength and repairability. And it is aesthetic, resisting fashion so that a design can remain intelligible and useful across decades. His polypropylene stacking chair for Hille distilled those aims: minimal material, efficient production, hard-wearing, stackable, and cheap enough for mass adoption. The result endured in both use and memory, precisely because it answered a genuine need.

The caution against designing what is not needed is also a rebuke to planned obsolescence and novelty for its own sake. It anticipates contemporary concerns about waste, fast furniture, and carbon footprints. To think twice is to weigh costs beyond the studio: the energy to make, ship, and dispose; the space to store; the habits an object encourages. Day’s standard is demanding but liberating. It asks designers to align creativity with responsibility, to produce fewer and better things, and to let use, economy, and time be the ultimate critics.

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I would think twice about designing stuff for which there was no need and which didnt endure
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About the Author

Robin Day

Robin Day (October 23, 1923 - August 6, 2000) was a Journalist from United Kingdom.

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