"In advertising, not to be different is virtual suicide"
- Thornton Wilder
About this Quote
This quote by Thornton Wilder highlights the significance of sticking out in the world of advertising. In a highly competitive market, being special and different is important for success. Wilder recommends that not being different is equivalent to dedicating virtual suicide, meaning that it can be detrimental to a company's survival. In today's busy and constantly progressing advertising market, it is essential to capture the attention of consumers and leave a lasting impression. Failure to do so can lead to being ignored and forgotten, eventually causing the failure of a company. For that reason, this quote works as a suggestion to always strive for creativity and creativity in advertising to avoid being lost in the sea of competition.
This quote is written / told by Thornton Wilder between April 17, 1897 and December 7, 1975. He was a famous Writer from USA.
The author also have 33 other quotes.
"I think suicide is sort of like cancer was 50 years ago. People don't want to talk about it, they don't want to know about it. People are frightened of it, and they don't understand, when actually these issues are medically treatable"
"I think about death a lot, like I think we all do. I don't think of suicide as an option, but as fun. It's an interesting idea that you can control how you go. It's this thing that's looming, and you can control it"
"As history since Hiroshima shows, the best, perhaps the only, way to curb war is to deter it with such overwhelming force as to turn it from a struggle into suicide"
