"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders"

This quote by Leo Burnett stresses the significance of service in organization and the role of advertising in interacting that service. He suggests that the main goal of a service should be to supply a service to its clients, and that marketing must be utilized to explain the service that business offers. This quote highlights the value of customer service and how it must be the focus of any organization. It likewise recommends that marketing needs to be utilized to discuss the service that the business provides, rather than merely to promote business itself. This quote highlights the importance of customer service and how it need to be the focus of any service. It likewise recommends that advertising needs to be utilized to explain the service that the business provides, instead of just to promote business itself. This quote is a pointer that organizations ought to focus on supplying quality service to their customers, which marketing should be used to explain the service that business supplies.