"We must get into the picture business. This is a new industry and a gold mine. it looks like another telephone industry"

Joseph P. Kennedy's quote suggests that he believes the movie market is a financially rewarding business chance. He compares it to the telephone market, which was a reasonably brand-new industry at the time, and suggests that it might be a "cash cow" for those who purchase it. Kennedy's quote indicates that he thinks the film industry is an excellent financial investment opportunity, which it might be a source of fantastic wealth for those who get included. He likely saw the potential for the industry to grow and broaden, and wished to take advantage of it. Kennedy's quote is a testament to his company acumen and foresight, as the film market has considering that turned into one of the most profitable and prominent industries in the world.