This quote by William Bernbach speaks to the relevance of imagination as well as storytelling in the advertising and marketing industry. It suggests that the job of an advertiser is to take the facts and figures of a product and services as well as make them come active in a way that reverberates with the target audience. This can be done via using innovative visuals, catchy mottos, or smart copywriting. By bringing the dead realities to life, advertisers can produce a psychological link with their audience and also make them more probable to buy the service or product. This quote highlights the value of imagination and narration in the marketing sector, and exactly how it can be made use of to make a product and services a lot more attractive to possible clients.
"Life is life - whether in a cat, or dog or man. There is no difference there between a cat or a man. The idea of difference is a human conception for man's own advantage"
