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Success Quote by William Shakespeare

"There is a tide in the affairs of men, Which taken at the flood, leads on to fortune. Omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now afloat. And we must take the current when it serves, or lose our ventures"

About this Quote

Urgency, dressed as nautical common sense: Shakespeare turns political panic into a law-of-nature argument. In Julius Caesar, Brutus isn’t casually musing about timing; he’s selling a coup to Cassius, laundering a morally fraught decision through the language of tides and “fortune.” The metaphor works because it pretends history has a schedule. If the water is rising, action isn’t merely advisable - it’s mandatory.

The subtext is persuasion by inevitability. Brutus frames choice as obedience to a larger current: miss the “flood” and you’re condemned to “shallows” and “miseries,” a flat, humiliating life of stuckness. That’s not a strategic forecast so much as a psychological threat. He’s trying to quiet the part of himself that knows assassination is a leap into darkness. By imagining events as a “full sea,” he replaces ethical uncertainty with navigational skill: good men steer, weak men drift.

It’s also a sly portrait of elite self-importance. “The affairs of men” assumes statesmanship is the story; everyone else is weather. Shakespeare lets the rhetoric sound noble while planting its danger in the logic. If you convince yourself the moment demands it, almost anything can become virtuous. The line’s lasting punch comes from that double register: it’s inspiring advice about seizing opportunity, and a cold demonstration of how eloquence turns appetite and fear into destiny.

Quote Details

TopicMotivational
Source
Later attribution: The Politics and Management of Restraint in Government (Institute for Research on Public Policy, 1981) modern compilation
Text match: 70.16%   Provider: Google Books
Evidence:
... There is a tide in the affairs of men , Which , taken at the flood , leads on to fortune ; Omitted , all the voyage of their life Is bound in shallows and in miseries . 13 In looking at the prospects and possiblities for deregulation ...
Other candidates (2)
MacBeth: With Introduction, Notes, and Questions for Review (Shakespeare, William, Purcell, F. A. ..., 1916) primary34.9%
meaning is to tell you the particulars of their death would be to add your death to theirs and so increase the number...
William Shakespeare (William Shakespeare) compilation34.2%
ling thereof there is a river the streams whereof shall make glad the city of god the holy place of the tabernacles o...
Cite

Citation Formats

APA Style (7th ed.)
Shakespeare, William. (2026, February 7). There is a tide in the affairs of men, Which taken at the flood, leads on to fortune. Omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now afloat. And we must take the current when it serves, or lose our ventures. FixQuotes. https://fixquotes.com/quotes/there-is-a-tide-in-the-affairs-of-men-which-taken-27590/

Chicago Style
Shakespeare, William. "There is a tide in the affairs of men, Which taken at the flood, leads on to fortune. Omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now afloat. And we must take the current when it serves, or lose our ventures." FixQuotes. February 7, 2026. https://fixquotes.com/quotes/there-is-a-tide-in-the-affairs-of-men-which-taken-27590/.

MLA Style (9th ed.)
"There is a tide in the affairs of men, Which taken at the flood, leads on to fortune. Omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now afloat. And we must take the current when it serves, or lose our ventures." FixQuotes, 7 Feb. 2026, https://fixquotes.com/quotes/there-is-a-tide-in-the-affairs-of-men-which-taken-27590/. Accessed 12 Feb. 2026.

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About the Author

William Shakespeare

William Shakespeare (April 26, 1564 - April 23, 1616) was a Dramatist from England.

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